
Introducing ALOETHERAPY™: New Skin-Loving Ritual from Eufora
July 10, 2025Thirty years ago, Coterie opened its doors with one mission — to help people feel confident, beautiful, and unapologetically themselves. Since then, we’ve seen thousands of transformations: subtle refreshes, bold new colors, daring chops, and complete style reinventions. Every one of them tells a story.
Now, as we celebrate three decades of beauty without apology, we want to turn the spotlight on you — our guests, our inspiration, and the reason we’ve been able to do what we love for 30 years.
The Theme: Hair Rewind
We’re inviting you to take a little trip down memory lane. Dig out an old photo, pair it with your current Coterie look, and show us just how far you’ve come. Whether your change was subtle or spectacular, we want to see your before and after.
And because we love a big reveal, there’s a bonus entry for the most dramatic glow-up.
How to Enter:
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Post your Hair Rewind transformation photo — old hair vs. new Coterie style. Or enter online.
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Tag @coterie17 and use the hashtag #HairRewindCoterie in your caption so we can find your entry.
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Bonus entries will be given for the most jaw-dropping transformation.
The Prize: The Cote Box (Value $945)
One lucky winner will take home The Cote Box, a collection of Coterie favorites that includes:
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A full year of Mirror Gloss Treatments (one per month)
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Oribe products:
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Heatless Styling Balm
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Côte d’Azur Replenishing Body Wash
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Côte d’Azur Restorative Body Cream
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Hair Revival Travel Kit
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Desertland Parfum (purse size)
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Côte d’Azur Incense
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Signature Shampoo & Conditioner (liters)
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Key Dates:
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Entry deadline: August 31 at 11:59 PM EST
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Winner announced: September 10
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Prize must be picked up in person within two weeks of winner notification unless other arrangements are made
Why This Matters to Us
Coterie wouldn’t be here without the trust and loyalty of our guests. You’ve let us be a part of your biggest changes, your boldest choices, and your everyday confidence. This giveaway is our way of saying thank you for three decades of support — and for making beauty a story worth telling.
Ready to rewind and shine? We can’t wait to see your transformations. Share your post with #HairRewindCoterie and help us celebrate 30 years of beauty, style, and you.